IKEA has introduced MANLAND, a creche for grown men! The area is equipped with playstations and other devices designed to cater for husbands and boyfriends with a “limited retail attention span”. READ MORE HERE I wonder whether Bunnings are contemplating setting up a similar zone in their stores. Apparently IKEA’s idea was inspired by the strategically placed ‘boyfriend’ chairs positioned outside the ladies’ change room in fashion stores. There is no way that I would sit on a designated seat outside the change rooms whilst my girlfriend tries on new clothes – my wife won’t let me!
On a more serious note, IKEA’s strategy has been used by a number of schools to build a sense of community. They have included tea and coffee facilities in a designated room in an effort to encourage parents to connect with the school.
Some schools have even gone a step further and provide access to the space for other government agencies to make connections with families. This can be especially effective in reaching parents with young children. It is vital that we do whatever we can to support parents of 0 to 4 year olds – that developmental stage is vital.